SEO Initial Campaigns for New Business – WHAT TO FOCUS ON: Popular Keywords or Niche Keywords?
• This is one of the most frequently asked questions that we get – Is it better using popular or niche
keywords in your business initial SEO campaigns?
• Popular Keywords that are used in search engines attract much broader audience, but at the same time,
they are highly competitive, which makes it much more difficult to rank higher in Search Engines; and quite often leading
to lower conversion rates from a website traffic that is less qualified.
• Niche Keywords, on the other hand, are less popular BUT are generally better for SEO
(especially for a new online business) because they target a specific (target) audience resulting in higher conversion
rates and easier rankings due to lower competition.
SELECTION: Niche Keywords
Client: Luxury Sports Cars. Talent Recruiting. AI Multimedia Interface.
Services: Luxury Sophisticated Website with Advanced Features, AI Digital Campaigns, Short-Form Content Production.
Journey: Executing successful marketing social & multimedia campaigns to generate leads and drive sales opportunities.
